Product marketing leader
Product marketing leader
with deep experience in multi-product B2B SaaS portfolios.
I specialise in clear positioning, portfolio messaging, release management frameworks, customer success and sales enablement that drive pipeline, ARR and cross-sell.
Portfolio and Product Messaging
Great messaging is not created in a room. It is built through structured discovery, sharp synthesis, and cross-functional alignment.
Unified messaging for a
5 product platform
Strengthened ability to communicate as a
growing portfolio
Portfolio and Product Messaging
Great messaging is not created in a room. It is built through structured discovery, sharp synthesis, and cross-functional alignment.
Unified messaging for a
5 product platform
Strengthened ability to communicate as
a growing portfolio
Release Management
Most launches fail for one reason: the business is not ready, even if the product is. My release management approach is designed to create consistency, speed, and cross-functional alignment.
Scaled from one product release to
portfolio releases
Improved quality through
governed releases
Release Management
Most launches fail for one reason: the business is not ready, even if the product is. My release management approach is designed to create consistency, speed, and cross-functional alignment.
Scaled from one product release to
portfolio releases
Improved quality through
governed releases
Sales Enablement
Sales enablement only works when it is built around commercial reality, not internal assumptions.
Improved pipeline velocity by
5x
Increased opportunities conversion by
2x
Sales Enablement
Sales enablement only works when it is built around commercial reality, not internal assumptions.
Improved pipeline velocity by
5x
Increased opportunities conversion by
2x
Customer Advocacy
Most customer advocacy programmes fail because they are not structured, and they place too much workload on Customer Success. My approach builds advocacy as a scalable programme.
Delivered each month
2 assets
Scaled to
4 CS teams
Customer Advocacy
Most customer advocacy programmes fail because they are not structured, and they place too much workload on Customer Success. My approach builds advocacy as a scalable programme.
Delivered each month
2 assets
Scaled to
4 CS teams
Customer Marketing
Customer marketing only works when it is treated as a growth engine, not a communications function.
Revenue expansion of
$1.5M
Increased NPS score by
20%
Customer Marketing
Customer marketing only works when it is treated as a growth engine, not a communications function.
Revenue expansion of
$1.5M
Increased NPS score by
20%
Lead Generation
Lead generation only works when it is treated as a revenue engine, not a channel checklist.
New ARR of
$1M
Grew marketing revenue contribution by
3x
Lead Generation
Lead generation only works when it is treated as a revenue engine, not a channel checklist.
New ARR of
$1M
Grew marketing revenue contribution
3x
Tech Stack
Tech Stack
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