Lead Generation
Lead generation only works when it is treated as a revenue engine, not a channel checklist.
I build and run multi-channel demand generation programmes that connect positioning, campaigns, and sales execution into one coordinated plan. The focus is consistent: generate qualified pipeline, improve conversion, and deliver measurable ARR impact.
I operate as a hands-on marketing leader, not a passive approver.
Go To Market Approach
Sales teams get consistent, high-quality enablement that improves confidence, reduces friction in deals, and strengthens commercial execution across both individual products and the wider portfolio.
01
Build the plan and align with Sales
Create a clear marketing plan tied to pipeline and ARR targets, then align it with Sales leadership so campaign priorities, ICP focus, and follow-up motions are agreed upfront.
Orchestrate integrated multi-channel campaigns
Run coordinated quarterly campaigns across the full digital and field mix. Each channel supports one story, one audience, and one commercial objective.
02
Lead execution through tight project management
Manage demand generation teams and cross-functional stakeholders to ensure campaigns launch on time, assets are consistent, and execution stays aligned to the GTM narrative.
03
Measure performance and optimise monthly
Report monthly performance against pipeline and ARR targets, tracking conversion, lead quality, and campaign ROI. Insights feed directly into marketing plan optimisation, gap closure, budget shifts, and next-cycle planning.
04
Go To Market Approach
Sales teams get consistent, high-quality enablement that improves confidence, reduces friction in deals, and strengthens commercial execution across both individual products and the wider portfolio.
01
Build the plan and align with Sales
Create a clear marketing plan tied to pipeline and ARR targets, then align it with Sales leadership so campaign priorities, ICP focus, and follow-up motions are agreed upfront.
Orchestrate integrated multi-channel campaigns
Run coordinated quarterly campaigns across the full digital and field mix. Each channel supports one story, one audience, and one commercial objective.
02
Lead execution through tight project management
Manage demand generation teams and cross-functional stakeholders to ensure campaigns launch on time, assets are consistent, and execution stays aligned to the GTM narrative.
03
Measure performance and optimise monthly
Report monthly performance against pipeline and ARR targets, tracking conversion, lead quality, and campaign ROI. Insights feed directly into marketing plan optimisation, gap closure, budget shifts, and next-cycle planning.
04
Go To Market Approach
Sales teams get consistent, high-quality enablement that improves confidence, reduces friction in deals, and strengthens commercial execution across both individual products and the wider portfolio.
01
Build the plan and align with Sales
Create a clear marketing plan tied to pipeline and ARR targets, then align it with Sales leadership so campaign priorities, ICP focus, and follow-up motions are agreed upfront.
Orchestrate integrated multi-channel campaigns
Run coordinated quarterly campaigns across the full digital and field mix. Each channel supports one story, one audience, and one commercial objective.
02
Lead execution through tight project management
Manage demand generation teams and cross-functional stakeholders to ensure campaigns launch on time, assets are consistent, and execution stays aligned to the GTM narrative.
03
Measure performance and optimise monthly
Report monthly performance against pipeline and ARR targets, tracking conversion, lead quality, and campaign ROI. Insights feed directly into marketing plan optimisation, gap closure, budget shifts, and next-cycle planning.
04
Thuan Bui © 2026.
Thuan Bui © 2026.