Customer Advocacy

Most customer advocacy programmes fail because they are not structured, and they place too much workload on Customer Success.

My approach builds advocacy as a scalable programme. It creates a clear path from satisfied customer to credible proof, while keeping Customer Success focused on retention and growth.

The goal is simple: turn customer success into market trust, without draining Customer Success capacity.

Customer stories

Customer Video Stories | Filter by ShipServ

Go To Market Approach

A consistent customer advocacy programme that strengthens trust, supports Sales, improves conversion, and builds long-term brand credibility.

01
Define the advocacy ladder
Make the available advocacy options clear, with a simple progression model. This creates shared expectations across Customer Success, Sales, and Marketing.
Standardise templates and workflows
To ensure consistency and speed, create templates and repeatable workflows for each advocacy type. This makes it easy to produce high-quality customer proof without reinventing the process every time.
02
Build and manage the advocate pipeline
Work with Customer Success to identify customers with advocacy potential and maintain an active pipeline. Keep regular visibility on progress, timing, and readiness.
03

Go To Market Approach

A consistent customer advocacy programme that strengthens trust, supports Sales, improves conversion, and builds long-term brand credibility.

01
Define the advocacy ladder
Make the available advocacy options clear, with a simple progression model. This creates shared expectations across Customer Success, Sales, and Marketing.
Standardise templates and workflows
To ensure consistency and speed, create templates and repeatable workflows for each advocacy type. This makes it easy to produce high-quality customer proof without reinventing the process every time.
02
Build and manage the advocate pipeline
Work with Customer Success to identify customers with advocacy potential and maintain an active pipeline. Keep regular visibility on progress, timing, and readiness.
03

Go To Market Approach

A consistent customer advocacy programme that strengthens trust, supports Sales, improves conversion, and builds long-term brand credibility.

01
Define the advocacy ladder
Make the available advocacy options clear, with a simple progression model. This creates shared expectations across Customer Success, Sales, and Marketing.
Standardise templates and workflows
To ensure consistency and speed, create templates and repeatable workflows for each advocacy type. This makes it easy to produce high-quality customer proof without reinventing the process every time.
02
Build and manage the advocate pipeline
Work with Customer Success to identify customers with advocacy potential and maintain an active pipeline. Keep regular visibility on progress, timing, and readiness.
03

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